The Founder of Modern Business? A Discovery of the Real Jesus Christ
Bruce Barton's - "The Man Nobody Knows"
Bruce Barton's most famous book, The Man Nobody Knows (1925), depictes Jesus Christ as a successful businessman, salesman, publicist and role model for the modern businessman.
The Man Nobody Knows makes Christ's story useful for business executives of all time. Barton had discovered "the founder of modern business." Barton focuses on Jesus' success as an executive and his ability to not only pick men, but to recognize the hidden qualities in each of those men.
Jesus chose as his disciples; small-town businessmen, a collection of fishermen and one tax collector, who was among the most hated group in the community.
A few decades after Christ's death the proud Roman Emperor himself bowed his head to the teachings of this Nazareth carpenter, transmitted through common men.
That my friend is viral Marketing!
Here is some notable comments shortly after the book was written about Bruce Barton's The Man Nobody Knows
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The Boston Herald wrote:
“The life of Jesus, as we ordinarily read it, is what the life of Lincoln would be if we were given nothing of his boyhood and young manhood, very little of his work in the White House and every detail of his assassination… Jesus liked to dine out. He was the most popular dinner guest of Jerusalem… The reader is not shocked by this method of Mr. Barton’s . . . Jesus seems even more the being for the ages.”
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One historian wrote: "Barton believed incurably in material progress, in self-improvement, in individualism, and in the Judeo-Christian ethic, and none of the profound crises through which his generation lived appreciably changed the tenor of his writings or their capacity to reflect what masses of Americans, optimists in the progressive tradition, apparently continued to want to hear."
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Special Free Bonuses:
The Bruce Barton Letter
In 1925 Bruce Barton sent out a donation request letter for Berea College to 24 men who all replied with at least $1,000. The letter recieved a 100% response rate! Recieve a free copy of Bruce Barton's letter with your purchase.
More Power To You:
Fifty Editorials From Every Week
In 1914 Barton was the editor for a magazine called Every Week, and he contributed an uplifting, inspirational essay in each issue.
Bruce Barton's 'More Power to you' includes some of these essays, it was published in 1917
It's a Good Old World:
A Collection of Little Essays on Various Subjects of Human Interest
Barton uses history, religion and current events of the 1920s to teach common sense ideals.Barton uses stories of great individuals to encourage the reader to make the most of life and at the same time to build strong character traits.Published 1920
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